Winning Design Tips
Bring your vision to life with bold visuals laser-focused to produce results.
Design Specifications
PIXEL DIMENSIONS/RESOLUTION
Auto-Scale templates are designed to help maximize image quality and improve scalability across the Creative Media Digital Network regardless of display size. Most displays are eligible to use either the auto-scale bulletin or auto-scale poster template. This particular panel size is NOT eligible to use the auto-scale bulletin template.
The pixel dimensions are as follows:
360 pixels high x 1128 pixels wide at 72ppi
COMPATIBLE SOFTWARE
- Adobe Photoshop
- Adobe Illustrator
- Macromedia FreeHand
- Adobe InDesign
- QuarkExpress
ACCEPTIBLE FORMATS
Save artwork as JPG, PNG, BMP, or GIF format at MAXIMUM QUALITY and submit to your Creative Media Representative for upload. We CANNOT ACCEPT ZIP FILES.
COLOUR
Create in RGB mode. Preferred colour profile is sRGB.
Design Tips
COLOUR
Digital Displays produce colour through an additive process, RGB, instead of the subtractive method, CMYK. Colours are produced when adding varying amounts of red, green and blue. White is produced when all three colours are combined. In many cases one colour may slightly over power another giving the whites on a digital display a tint of either red, green or blue. Black is the total absence of colour in this process and is usually displayed by the backing of the display. When creating black, make sure your values are R-O, G-) and B-o. Convert all PMS colours to RGB. Rich, bold background colours work better during the day, while pastel backgrounds are more vibrant at night.
TEXT
Block, bold, simple fonts work best on digital. Do not overcrowd or use extremely thick, thin or ornate fonts. Readable text should be at least 15” in height.
DESIGN
Choose one message or idea. The key to effective outdoor is brevity. Choose graphic elements with a strong focal point. Use readable fonts and contrasting colours.
Digital Benefits
BENEFITS
• Located on highways, major arteries and city streets
• Change your message as often as you want with no production cost
• Because of its flexibility, a Digital Display is the perfect medium for advertising breaking news, one-day sales and special events
• Stream live data and user-generated content from your website or social media platform in real time
• Your ad is displayed on the board within minutes of being uploaded
SIZING (PIXELS)
Digital Billboard: 1400 x 400px
Digital Poster: 840 x 400px
MATERIAL
The screen of a Creative Media Digital Display is equipped with LED technology that produces vibrant, crystal-clear picture.